Wadih Obeid

Fractional CFO​

Wadih Obeid is a results-driven financial strategist and a dedicated leader in the fields of accounting operations, financial modelling, and business process optimization. As the Operations Manager at Ekuiplus, and a practicing Fractional CFO, he specializes in transforming raw financial data into actionable insights that support strategic growth, enhance operational efficiency, and drive profitability across diverse industries.

With over a decade of experience, Wadih has built a solid foundation in financial management, particularly within the F&B, technology, retail, wholesale, and professional services sectors. His strength lies in bridging the gap between detailed accounting workflows and high-level financial decision-making—ensuring financial accuracy while enabling strategic clarity. His hands-on approach and deep technical understanding of accounting operations allow him to support executive teams with precision, foresight, and agility.

Expertise in Fractional CFO Services & Financial Strategy

Financial Planning & Analysis (FP&A): Designing and maintaining comprehensive financial models to guide forecasting, budgeting, and business analysis.

Business Scalability & Process Improvement: Streamlining accounting operations and implementing scalable workflows that improve financial reporting and performance visibility.

Cash Flow & Cost Optimization: Establishing cost control mechanisms and enhancing liquidity management through data-informed budgeting practices.

Valuation & Strategic Decision Support: Delivering detailed valuation models and scenario analyses that empower leadership with actionable insights.

Technology Integration & Automation: Driving adoption of IT and AI tools across financial functions to improve efficiency, accuracy, and real-time reporting capabilities.

Compliance & Tax Readiness: Leading internal knowledge-sharing and systems implementation around new tax frameworks, including UAE Corporate Tax and VAT compliance.

Wadih’s approach to financial leadership emphasizes accuracy, collaboration, and data usability. He is known for mentoring accounting teams and equipping them with the tools and frameworks required to align financial operations with broader business strategy.

Leadership & Collaborative Financial Management

Wadih is a proactive leader who champions collaboration across finance, operations, and executive teams to ensure alignment between day-to-day financial functions and long-term business strategy. He takes a hands-on role in mentoring finance professionals, fostering a culture of precision, accountability, and continuous improvement. He actively contributes to team development by simplifying complex tax and compliance updates—such as UAE Corporate Tax and VAT—and building shared resources that promote consistency and knowledge retention across the organization.

At Ekuiplus, Wadih has led several initiatives to integrate automation and AI into daily finance functions, reinforcing the firm’s commitment to innovation in financial service delivery. His passion for leveraging technology has proven essential in improving data readiness and responsiveness across multiple client engagements.

Education & Credentials

Wadih earned his bachelor’s degree in Internal Audit from the Holy Spirit University of Kaslik in 2015. He is currently a CPA candidate, having passed three of the four examinations, with the final section scheduled for completion shortly.